A research-based program built to supplement and accelerate your existing planned giving marketing by identifying and cultivating your top 1,000 planned giving prospects.
Your highest-capacity donors get the same newsletter, the same appeal, and the same envelope as everyone else. The donors most likely to leave a legacy gift aren't being ignored — they're just never engaged effectively.
When that engagement never happens, the gift doesn't wait. It goes somewhere else.
Legacy 1000 fills in the gap in your current marketing to accelerate commitment from your best prospects.
We analyze your donor file, identify your top 1,000 prospects using CZG's proprietary Donor Discovery system, then cultivate them through personalized, high-touch engagement.
We analyze your donor file to identify the top 1,000 prospects, scored and ranked using CZG's proprietary Donor Discovery system.
Personalized mailings, handwritten notes, and invitation-only events with no ask and no pressure.
Legacy 1000 establishes direct relationships between your staff and your best donors through structured discovery conversations.
Qualified prospects transition into your planned giving pipeline, ready for gift conversations with your development team.
Legacy 1000 is built on more than our experience and results — it's grounded in decades of peer-reviewed research by Dr. Russell James III, one of the world's leading experts on the psychology of charitable giving.
Of donors reveal planned gift intent through CZG's structured discovery process — prospects who were never on your radar before.
Legacy 1000 uses invitation-only events, handwritten notes, and personal conversations — never a cold call, never a hard ask.
Legacy 1000 works alongside your existing planned giving marketing. It fills the gap between mass communication and personal engagement.
CZG's multi-dimensional assessment algorithm scores every prospect on giving capacity, affinity, engagement history, and behavioral signals.
“Legacy 1000 identified donors we had completely overlooked. Within the first year, we had more planned gift commitments than the previous five years combined.”
Legacy 1000 is a fully managed, data-driven engagement. CZG provides the analysis, the cultivation strategy, the donor communications, and the ongoing pipeline management.
Week of September 21 — Learn how Legacy 1000 is transforming planned giving marketing for America's top nonprofits.
For more than 50 years, Caswell Zachry Grizzard has delivered comprehensive planned giving solutions for America's top nonprofits — American Cancer Society, American Heart Association, American Red Cross, AARP, and the Salvation Army.
We ground every recommendation in real-time and historical data. Our proprietary donor scoring algorithms, prospect modeling, and full-spectrum services give your program a foundation that guesswork cannot match.